The Avenue


A showcase of South Africa’s finest luxury and lifestyle brands

The 2018 Cape Town International Boat Show will celebrate the finer things in life with the introduction of an all new luxury lifestyle exhibition with some of the country’s most exciting and respected brands. Now in its 18th year, the event is considered Africa’s premier event for the boating, water sport and accessories industries. Based on the high-end nature of the product range on offer, and the target market it aims to attract, ‘The Avenue’ is a natural extension and perfect ‘fit’, as an addition to this event.

Taking place alongside the Boat Show at the V& A Waterfront, a premium shopping centre, and overlooked by the One & Only hotel and a host of other high-end restaurants, the three-day lifestyle showcase provides premium exhibitors with an opportunity to display their products and services to an exclusive audience.

The new space strives to display both new and established brands at the absolute top of the luxury segment, across art & antiques, interior & design, jewellery & watches, travel, fashion, spirits, fine foods, beauty, consumer electronics, real estate and finance.

An exclusive showcase of luxury brands
  • Present your products and services to an affluent audience
  • Network with buyers in the luxury lifestyle market
  • Entertain and build relationships with new and existing clients
  • Boost your reach and acquire new business
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